Social Media & Marketing Alignment Questionnaire

01What does your business do, and what products or services are you most interested in promoting?

02Who is your ideal customer?

Consider their age range, interests, needs, lifestyle, spending habits, and what might motivate them to choose your business.

03What are your primary goals for social media?

Select all that apply.

04What would make you consider your social media marketing a success six months from now?

05How do you currently measure whether your social media is working?

Select all that apply.

06How consistently are you posting?

07How would you describe your current content planning process?

08How much time does your team spend brainstorming, planning, creating, editing, writing captions, and publishing content each week?

09Before creating a post, how often do you consider what purpose it serves?

For example, is it meant to introduce your business, educate potential customers, build trust, entertain, encourage sharing, or generate a sale?

10Does your content consistently reflect your brand's personality, voice, values, and visual identity?

11Do you have a process for reviewing performance and adjusting your strategy?

12If your ideal customer discovered one of your posts today, would it give them a compelling reason to stop scrolling?

Think about the opening hook, visual quality, subject matter, and whether the content immediately feels relevant to them.

13When someone discovers your business through a single post, could they visit your profile and quickly understand who you are, what you offer, and why they should choose you?

14Does your content give potential customers reasons to trust your business?

Consider demonstrations, behind-the-scenes content, customer experiences, testimonials, expertise, results, and the people behind the brand.

15What percentage of your content is primarily focused on selling?

16Do you think your audience wants every post to sell them something?

17Do you intentionally create content that people might want to save or share with someone else?

18How do you approach video content and short-form reels?

19How do you approach trends and competitor content?

20What makes your business different from the other options available to your customers?

If a competitor posted the same type of content as you, what would make someone choose you instead?

21Do you believe your current social media content is attracting the audience you actually want to reach?

22Does your current content appeal to your ideal customer, or does it primarily reflect what you personally like?

23Are you open to testing creative approaches that may differ from your personal preferences?

Effective marketing sometimes means testing a new visual direction, messaging style, video format, or content concept to discover what resonates with your intended audience.

24How much creative freedom would you like your marketing team to have?

25If the content is on-brand but doesn't match your personal taste, how would you evaluate whether it should be published?

26What are you looking for in a social media marketing team?

Select all that apply.

27What has frustrated you most about your current social media efforts or previous marketing partnerships?

28What do you feel is currently missing from your social media presence?

29How do you prefer to approach feedback and creative decisions?

30Are you prepared to invest in a consistent marketing strategy, understanding that meaningful results take testing, analysis, and ongoing refinement?

31Is there anything else we should know about your business, your expectations, or your vision for its future?

32What are you ultimately looking to gain from social media marketing?

Select all that apply.